By Rama Gaind
PS News Books
Content is Currency: Developing Powerful Content for Web and Mobile
By Jon Wuebben (Nicholas Brealey Publishing, $32.99, softcover, 264 pages)
The Internet plays a large part in our everyday life with a powerful word—content—that tells the story of your business or product, but is valuable only if it’s written well.
In the digital age, no longer is content restricted to the written page. Good content is critical and it should be marketed effectively to your target audience. That’s why content marketing is the lynchpin of all successful online professional endeavours.
Its pursuit is what many preach, but few “practice well”, according to Wuebben, a web content strategist and entrepreneur.
Wuebben explains the fine art of content development by using the latest search engine rankings and marketing techniques, providing the tools and strategies to attract necessary recognition.
Having great content is a commanding weapon in the marketing arsenal of successful businesses. It should tell the story of your product or service, through words, video, audio and all other forms, and ‘propel your brand into the hearts and minds’ of prospective customers.
Content is the currency that powers the connection to enable people to share and motivate them to buy.
“The sad truth, however, is that most content is poorly written or produced and doesn’t help companies get the results they are hoping for,” Wuebben says. “In fact, most business owners spend their energy and money thinking about the appearance and the architecture of their sites and invest very little time thinking about the content.”
Content is Currency alerts you to the dangers of this “design myopia” and shows the importance of content from every angle.
Covering development of all types of online and mobile content, this book gives examples, practical advice and step-by-step instructions to ensure rewarding connections with potential patrons.
Edition 338, 6 November 2012
To find out more about Rama Gaind click here.