SBS to boost bush presenceSBS digital television services are to be extended to 95 new locations across Australia - the broadcaster’s largest expansion since its establishment 35 years ago
The expansion will deliver SBS digital television services for the first time to the homes of at least 130,000 more Australians living in regional and remote communities.
It includes areas which have never before received SBS digital television services and areas where SBS will take over a community-run facility and provide SBS digital services as part of its national network.
The expansion addresses a long-term inequity between SBS’s rural and remote coverage and the ABC and other commercial broadcasters, bringing SBS into line with their reach for the first time.
The full rollout of the additional services will take some time, but some communities are already benefitting from new SBS digital television services including Bruce Rock, Carnamah, Kununurra East, Kojonup, Merredin and Norseman in Western Australia.
Managing Director of SBS, Michael Ebeid said the announcement was a significant milestone in SBS’s evolution.
“The expansion of digital television services will enable SBS to use its unique position within the Australian media landscape to contribute to social cohesion by telling stories which truly explore and celebrate our diversity,” Mr Ebeid said.
Access to the suite of SBS digital services means people can also listen to the multilingual radio services of SBS through their digital television.
Edition 377, 3 September 2013