Assessing a digital
The feasibility of a multi-sport digital platform covering all sports is
to be tested with a call for formal proposals on how this could be achieved.
ASC Chair John Wylie
Chair of the Australian Sports Commission (ASC), John Wylie said the concept of a multi-sport platform was worth exploring as all sports looked to increase their exposure and give their fan base the best possible access and experience.
“This is about investigating whether there are long-term commercially viable opportunities for sports that do not have regular broadcasting rights arrangements,” Mr Wylie said.
“The ASC wants to investigate how best to support sports to develop more sustainable and commercial business models through technology and innovation.”
He said there were more than five million Australians who participated in non-professional sports regularly. Put together, this group represented a large and passionate supporter base which would love to see more ways of watching, experiencing and interacting with their sport.
“The initiative is part of the ASC’s commitment to better understanding how more sports, not just the professional codes, can benefit from new digital content opportunities to not only broaden their market appeal, but better service their existing members and fans,” Mr Wylie said.
“Since first publicly flagging this initiative earlier this year, the ASC has seen much interest in the proposal from the commercial sector which has helped refine the project scope.”
The request for proposals for the feasibility study closes on 20 September. From there a successful applicant will be chosen to undertake the study.
To download the request for a proposal go to this PS News link.
Edition 377, 3 September 2013