ABC to launch new
A new tablet-based current affairs publication - as yet unnamed - is to be launched by the Australian Broadcasting Corporation (ABC).
The new product will have a magazine format with a weekly publication schedule, intended to be available in the Apple and Android newsstands where it will be next to tablet editions of existing magazines and newspapers.
The project is being spearheaded by the ABC’s Innovation Department and will focus on current affairs with broadcast material from across the corporation. It will be free.
Head of the Innovation Department, Angela Clark said the product would be unlike anything currently in the market, describing it as a “long-form tablet app”.
She said the app would feature eight to 10 stories a week told through writing, video and audio content from across the network as well as relevant material from the ABC archives.
Ms Clark is currently recruiting an editor, assistant editor, graphic designer and a data journalist to run the publication during a 12-month pilot period, with the first issue expected to be published in February.
She said as well as appealing to people who already engage with ABC content through a tablet, the app aimed to reach a younger demographic and those who did not regularly access the ABC.
The ambitions of the tablet appear to be not dissimilar from News Corp’s failed American tablet project, The Daily, which was launched in February 2011 and closed at the end of last year after failing to deliver sufficient subscribers.
Edition 384, 22 October 2013