Screen Australia's Short Film Marketing Guide has been launched at the annual Raw Nerve production initiative in Tasmania.
The guide is written by film journalist, Sandy George and provides comprehensive practical information on how to effectively market short films internationally and how to negotiate the festival, sales and self-distribution environment.
Head of Marketing for Screen Australia, Kathleen Drumm said there were many excellent short films being made in Australia, a proven medium for emerging filmmakers to showcase their talent.
“The guide was created as a tool to encourage filmmakers to adopt marketing strategies early on, and to think carefully about what they want to achieve with their film, whether it’s building a fan base, finding an audience, establishing a path to a feature film, winning acclaim at major festivals or achieving some return on their investment,” Ms Drumm said.
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