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Independent News For The Australian Public Service
Edition Number 396. Updated Tuesday, 11 February 2014

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Guide to getting movies noticed

Screen Australia's Short Film Marketing Guide has been launched at the annual Raw Nerve production initiative in Tasmania.
 The guide is written by film journalist, Sandy George and provides comprehensive practical information on how to effectively market short films internationally and how to negotiate the festival, sales and self-distribution environment.
 Head of Marketing for Screen Australia, Kathleen Drumm said there were many excellent short films being made in Australia, a proven medium for emerging filmmakers to showcase their talent.
 “The guide was created as a tool to encourage filmmakers to adopt marketing strategies early on, and to think carefully about what they want to achieve with their film, whether it’s building a fan base, finding an audience, establishing a path to a feature film, winning acclaim at major festivals or achieving some return on their investment,” Ms Drumm said.

Marketing advice
 Ms George described the guide as a ‘dos and don’ts’ of selling and marketing short films.
 “I have encountered many filmmakers that didn’t know putting a film online makes it automatically ineligible for certain festival competitions and after a lot of hard work it is disheartening to see how one mistake can mean missing out on a chance to win the prize most likely to reap benefits,” Ms George said.
 Ms Drumm said the guide was the latest addition to Screen Australia’s suite of practical marketing guides to support filmmakers with valuable industry knowledge and advice.
 Now in its seventh year in Tasmania, Raw Nerve is delivered by Wide Angle Tasmania and is a national production initiative of Screen Australia and Screen Network. Raw Nerve provides first-time funded directors with an opportunity to develop high-quality short films on a micro-budget.
 The Screen Australia marketing guides, including the new Short Film Marketing Guide, can be viewed at this PS News link.   


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