A new report by Tourism Research Australia has indicated that Chinese visitors continue to rate Australia highly as a tourism destination.
The research is based on a survey of 3,600 Chinese visitors returning home after their stay in Australia last year.
Minister for Trade and Investment, Andrew Robb said the survey findings demonstrated the quality of the Australian tourism industry and were encouraging to all operators as the industry sought to attract more tourists from China.
90% are satisfied
"We understand that China's growing middle-class is seeking high-end luxury tourism experiences, and we are well placed in Australia to provide those experiences if we have the right infrastructure," Mr Robb said.
The results of the survey found that 90 per cent of Chinese visitors were satisfied with their trip; 83 per cent indicated that their holiday met or exceeded expectations; 85 per cent were likely to recommend Australia as a holiday destination; 96 per cent indicated they were happy with their personal safety and security while visiting and 94 per cent listed the friendliness of locals as a drawcard.
The survey also found that 72 per cent indicated a high level of satisfaction with wine experiences; 93 per cent said that nature-based experiences were a major draw card and Chinese visitors overwhelmingly said that Australia's natural environment and ‘liveability’ were the main reasons they would recommend Australia to family and friends.
A full report on the research can be found at this PS News link.