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Independent News For The Australian Public Service
Edition Number 406. Updated Tuesday, 22 April 2014

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Indigenous cyber safety campaign deadly

An internet safety education campaign for Indigenous communities conducted by the Australian Communications and Media Authority (ACMA) has won an international award in Hamburg, Germany.

Be Deadly Online , part of ACMA's Cybersmart program, won a Gold Medal at the WorldMediaFestival, the premier media festival in Europe.

The campaign tackles cyberbullying, sexting and digital footprint management, responding to Indigenous community leaders' concerns.

ACMA wins international award

The series of three animations, one of more than 700 entries from 36 countries, won in the category of General Education.

Deputy Chairman and cybersafety spokesman at ACMA, Richard Bean said the impact on family and community relationships and on young people themselves was a serious issue in many communities, and the program offered positive, practical advice about playing smart online.

"This award confirms that while it portrays some tough aspects of online behaviour in Indigenous communities, Be Deadly Online is a fun and effective way to get an important message across," Mr Bean said.

"This is about community taking control rather than us imposing a one-size-fits-all solution."

Be Deadly Online was created by and for Indigenous communities across Australia and ACMA was proud to be part of a positive way forward with cybersafety education, he said.

The Be Deadly Online animations are supported with posters, a behind-the-scenes ''making-of'' video and educational resources.

ACMA also won gold in 2012 for its cyberbullying short film, Tagged.

More information about Be Deadly Online is available at this PS News link.

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